If you want to create buzz and build momentum for your concert tour, you need consistent and thought-out marketing strategies. With an influx in entertainment-related events, there are a few ways you can make sure you stand out. Think in terms of localization, experience-driven tweaks, and uniqueness.
In this article, we’ll dive into effective and unique promotional methods that create enough excitement for people to plan around your show. Learn how to fill up seats and book out venues with these simple tips.
1. Create a Central Landing Page
Where do people go to find all the relevant details about your concert? The answer is: a landing page. A webpage can allow you to centralize information about your event so the sign-up process is easy and fans can stay up-to-date with the latest tour happenings. Here are some important things to include:
- Tour dates and locations
- Ticket links for each city/venue
- Venue details
- Visuals (posters, videos, teasers)
- Email sign-up button for updates
You don’t need extensive knowledge of how websites operate to create a landing page. In today’s age, you can simply use an event marketing tool to create a clean, effective, and shareable landing page. By adding a QR code which leads to the page, you can promote all cities with just one link and update information on the go.
2. Promote Each City Individually
Localized promotion is one of the smartest ways to make fans feel special. A common mistake most artists make is treating a tour as an individual and singular announcement, which can make the event sound flat. Here’s what you can do to avoid this:
- Create separate posts and visuals for each stop on the tour
- Mention local details (opening guests, venue, time)
- Use geo-targeted hashtags, paid ads, and captions
If you’re looking to boost local engagement in a specific area, localized promotion can do wonders.
3. Use Short-Form Videos
One of the most effective marketing techniques to maximise reach on social media is creating short clips. They don’t have to be big-budget or high-production, just consistent and attention-grabbing. If you want more people to discover your concert tour, use these content ideas:
- Tour rehearsals and prep videos
- Behind-the-scenes clips
- Previews from past performances
- “We’re coming to your city!” announcements
- Fan shoutouts
Make sure the videos are under 30 seconds and there are written captions available for those who’re scrolling without sound on. Also, ensure you’re posting consistently across multiple social media channels so you stay visible wherever your audience is.
4. Design Unique Tour Visuals
Artists with a distinct visual identity are able to stand out, especially for tours. Make sure you’re promoting the tour with a clear visual narrative which grips your audience. You can create tour posters, individual city flyers, social media graphics, and more. To make this task easier, you can use band flyer templates. They help in:
- Customizing for each location
- Maintaining consistent branding
- Exporting in both print and digital formats
If you’ve created one design and want to avoid re-designing, simply use the ‘Resize’ option on PosterMyWall to convert it into other formats.
5. Use Email Marketing
Social media builds awareness but email marketing is better for conversions. If you have an email list, it’s time to put it to good use. Here’s what you can send your fans:
- Tour announcements
- Last chance emails
- City-specific reminders
- Ticket links and sign-up forms
For local event promotions, email marketing is the way to go.
6. Create Urgency Around Ticket Sales
People are more likely to buy tickets in advance if they’re worried they’ll run out of time. If you want to avoid last-minute ticketing (or worse, empty seats), give people a reason to sign up early. Here are some ways to do so:
- Limited ticket availability (“Only 40 seats left in our [insert city] show!”)
- Make sure your numbers are actually accurate, false urgency can taint credibility and trust.
- Early-bird pricing
- First 50 tickets at a discounted rate
- Next tier should be standard pricing
- Last phase should be last-call pricing
- Countdown posts on Instagram
Urgent marketing propels people to take action instead of delaying till the last day.
7. Capture and Share Live Moments During the Tour
Once the tour has begun, marketing doesn’t stop there. The tour itself is an opportunity to make consistent and ongoing content to keep fans hooked. During each show, you can share crowd reactions, post short performance clips, and highlight fan moments.
Once the show is over, you can share recap posts, thank you messages, and teasers for any upcoming shows. By posting previews consistently, you can maintain momentum from city-to-city.
